Our Story
We believe that beauty is not just a decoration on the outside, but a healthy glow that radiates from the inside out. W by Wellness was founded in 2001 by Taiwanese founder James Liu in Hong Kong, who combines his more than 30 years of
experience in the hospitality, luxury and beauty industries across North America and Asia to promote a holistic approach to healthy living. James Liu incorporated Bicheng international Co., Ltd. in Taiwan in 2025.
We are the Taiwan exclusive distributor of Biossentials, a five-star spa brand from
Malaysia with more than 25 years of experience in spas, in Taiwan, adhering to the spirit of natural, organic, mind-body integration, providing truly wellness-centered beauty solutions. We believe in the philosophy of beauty Back to the basics,
healing and repairing from the inside out All natural ingredients
We insist on using no synthetic chemicals, artificial colors, preservatives and
fragrances to give the purest care to the skin.
Cleanse and nourish from the inside out
True beauty comes from a healthy body and a balanced mind. Our products and concepts focus on detoxification, repair and nourishment, helping the body to regain
External protection and repair
When we are healthy from within, we can effectively protect our skin from pollution, stress and environmental damage, and restore its natural radiance and elasticity.
Environmental Commitment
We insist on no animal testing, no animal ingredients, and recyclable and earth -
friendly packaging.
Beauty is not a result, but a way of life
W by Wellness invites you to embark on a journey of integration of health and beauty,
sharing every moment of loving yourself and loving life
